Thruways Blog

Ready to learn more about marketing, revenue growth and using your data to make smarter decisions for your small business? The Thruways Blog has the tips, tricks, and insights you need; whether your business goal is to grow your revenue, acquire more customers or both.

Thruways At Web Summit Qatar 2024

When 2024 Web Summit Qatar kicks off next week (February 26-29), over 12,000 investors, founders, journalists and professionals will be in attendance. Included in this tally will be Thruways’ Founder & CEO Joanna Kurylo.

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eCommerce Basics

Thruways Has Launched Its MVP!

Thruways has launched its MVP and in the coming weeks will open its pilot phase to a small, select group of Shopify Store Owners.

Recap of Johns Hopkins AI Panel

On October 26, Thruways’ VP of Communications Efrem Epstein moderated a panel for the Johns Hopkins University Alumni Association on Artificial Intelligence.

BFCM: Why It’s Important for eCommerce

For eCommerce stores, BFCM continues to be one of the biggest revenue-generating events. Prioritizing, and preparing for, BFCM is crucial for maximizing revenue during this seasonal opportunity.

The Thruways Guide to Optimizing H1 Tags for eCommerce

What is an H1 Tag? H1 tags are a critical element in on-page SEO. Learn how to optimize the H1 tags and improve search rankings for your eCommerce store!

Johns Hopkins AI Panel To Feature Thruways VP

Thruways’ own Efrem Epstein will be moderating a panel on Artificial Intelligence entitled “AI: Living In a George Jetson World.” The discussion will feature Johns Hopkins University Alumni thought leaders and will be featured as part of the Hopkins At Home Series.

What Is Signal To Noise Ratio?

What exactly is the signal to noise ratio, and why does it matter in business? As marketing and revenue eCommerce professionals, maximizing that signal directly impacts a business’s bottom line.

10 KPIs Every eCommerce Website Should Be Measuring

Tracking KPIs are a great way to make sure that your eCommerce store is keeping its eye on the larger goals, even during the busiest moments of the business. By focusing on these 10 KPIs, you'll be setting your eCommerce store up for sustainable success.

Harnessing the Power of Shopify Apps: Integrations For Your Shopify Store

The right Shopify apps can elevate your store's performance. Join us as we unpack the potential of these Shopify apps and set you on a path to eCommerce excellence.

Promoting And Marketing Your New Shopify Store

In this guide, Thruways will explore various strategies and tactics to help you reach your target audiences and take your Shopify store to new levels of revenue growth. Let's dive in and start driving your eCommerce store to new heights with marketing!

Why we chose Shopify as our first integration partner

Our mission at Thruways is to empower eCommerce shops to accelerate growth through actionable insights. This is why we’re neck deep in building the first version of Thruways Beta for eCommerce businesses.

What is eCommerce?

What are the different types of eCommerce (B2B & B2C) and how does it benefit buyers & sellers? Learn about the evolution, growth, and future of eCommerce!

What’s in a Name?

We humans are creative beings and among the most exciting tasks we encounter in life is giving something a name. Some of us will have the opportunities to name a pet or a child. Others of us will name projects, literary works, musical groups, musical groups or even a business.

Thruways at SaaStr 2022

In 2012, SaaStr was launched with a simple WordPress blog. Perhaps then it’s only appropriate that we at Thruways introduce ourselves to the world through a blog post that coincides with our appearance at SaaStr.